Montreal, Canada - November 6th, 2025 – Optable today announced the launch of its Omnichannel Identity Activation solution, designed to give publishers and media owners a single toolkit to identify and activate audiences across every channel, including web, mobile, CTV, digital audio, and in-app environments.

As audiences shift fluidly across platforms, publishers and media owners face the complexity of fragmented identity systems. Each channel has its own standards and limitations, making it harder to recognize and engage the same user across environments. This hinders addressability, which in turn limits monetization opportunities, drives up operational costs, and creates blind spots in measurement. Optable’s solution removes these silos by unifying client-side and server-side workflows into one platform, helping enterprise media businesses expand addressable reach, unlock new revenue streams, and engage their audiences wherever they are.

“Publishers and media owners need a way to simplify identity across fragmented environments,” said Vlad Stesin, CEO at Optable. “Our Omnichannel Identity Activation solution makes it possible to unify identity decisioning, accelerate activation, and scale audience reach across every channel including CTV, audio, and in-app.”

A single platform for every channel

Instead of managing a patchwork of tags, SDKs, and APIs, publishers can now collect and govern real-time identity signals, resolve & match identifiers, and activate audiences across all channels from one platform. The result is more accurate identity resolution, faster time-to-value, and streamlined operations with less engineering effort.

“Optable’s ability to unify client-side and server-side identity activation complements Magnite’s mission to help publishers maximize yield across every channel,” said Kristen Williams, Senior Vice President, Strategic Partnerships at Magnite. “While we work with Optable across various formats, including CTV and web, we’re especially excited about the impact on in-app inventory, an area where integrating ID solutions is historically complex. We worked with Optable to build a server-side module that streamlines these for this cohort. Already, we've seen promising results that show meaningful revenue gains for our publishers”

Smarter identity resolution, stronger demand

At the heart of the solution is Optable’s ID Switchboard, a real-time addressability engine that selects the strongest identifier for each environment, whether it’s a UID2 for CTV, a MAID for mobile, or a PPID for authenticated web traffic. Better addressability means more confidence for advertisers, stronger demand signals, and higher yield for publishers. 

Built for server-side activation

Where other solutions stop at the browser, Optable goes much further by enabling server-side workflows. Optable makes it possible to activate audiences in environments where tags don’t work, such as SSAI for CTV or native in-app experiences. Through direct integrations with partners such as Prebid (in-app), Magnite (omnichannel), Unity Ads (gaming), Triton SSP (audio), Publica (CTV), and others, Optable captures, resolves, and activates audiences in real-time with minimal latency, giving publishers and media owners complete control across every channel.

"CTV is a challenging environment for publishers looking to build a robust identity strategy that can be activated programmatically,” Cameron Mille, Chief Revenue Officer, Publica by IAS.  By working with Optable to resolve identity server-side and connect directly with Publica, we help publishers like Hearst seamlessly extend their addressable reach into premium video and capture new demand." 

Privacy, compliance, and flexibility at the core

With consent enforcement and governance built into every operation, publishers can trust that privacy remains protected while maintaining the flexibility to add or swap identity partners without re-tagging or rewriting integrations.

Tailored for publishers and media owners

Optable’s Omnichannel Identity Activation is purpose-built for enterprise media businesses managing multi-channel monetization strategies. Key use cases include:

• Extending web audiences to CTV for precise retargeting and prospecting
• Enabling cross-environment activation from in-app to web
• Powering audio activation for digital radio and streaming platforms
• Delivering cross-property identity resolution and frequency control for consistent messaging

About Optable

Optable is a data collaboration and identity platform built for the advertising ecosystem. By combining privacy-first identity infrastructure with autonomous, AI-driven agents, Optable enables publishers, media owners, advertisers, and partners to seamlessly collaborate on audience insights, campaign planning, activation, and measurement.

With its Agentic Collaboration framework, Optable transforms manual, human-mediated workflows into intelligent agent-to-agent collaboration that accelerates execution, reduces complexity, and drives better outcomes. Trusted by leading publishers, platforms, and brands, Optable provides an open and interoperable foundation for secure, policy-governed data collaboration in the age of AI.

Learn more at: optable.co

‍

MONTREAL – October 28, 2025 – Optable, a leading platform for identity management and collaboration, announced today that Crystal Jacques has joined the company as Vice President of Sales. In this role, Jacques will lead Optable’s commercial growth strategy, bringing more than a decade of experience building high-performing sales teams across the data, identity, and advertising technology landscape.

Jacques joins Optable from Experian, where she spent the past eight years building and leading sales teams focused on marketing data and identity solutions for publishers, agencies, brands, and platforms.

Jacques has held leadership roles at Adbrain (acquired by The Trade Desk) and Tapad (acquired by Experian in 2020), where she successfully scaled data licensing partnerships with the industry’s top DSPs, SSPs, and advertisers.. At Experian, she went on to launch and grow multiple sales teams from the ground up, most recently leading the Enterprise Partnerships team responsible for bringing Experian data and services to companies that aspire to cleanse, scale and enrich their first party data. 

“I’ve had the opportunity to partner with Optable’s leadership and product teams over the years, and what stood out most to me is their urgency and commitment to making a real difference in the industry,” said Jacques. “The innovative and agnostic approach to data and identity Optable has built is best in class and I look forward to leading new market adoption.” 

Jacques’ appointment reinforces Optable’s focus on expanding its commercial reach and deepening its relationships across global media and advertising markets. Building on Optable’s already strong and high-performing sales organization, her leadership will be instrumental in driving adoption of Optable’s identity and data collaboration solutions, as the company continues to deliver new capabilities that help both buyers and sellers unlock more value from their first-party data.

“Crystal brings the perfect blend of deep industry knowledge, understanding of customer pain points, and proven leadership across complex partnerships to Optable,” said Vlad Stesin, CEO of Optable. “Her understanding of the evolving identity landscape and her ability to turn complexity into customer success make her a tremendous addition to our leadership team as we enter this next stage of growth.”

About Optable
Optable is an identity management and data collaboration platform designed for the advertising ecosystem in the age of collaboration and first-party data. Optable makes it easy for both media buyers and sellers to harness the power of their first-party data by building a comprehensive identity strategy, enriching their audiences with leading data sets, and activating audiences through purpose-built integrations. Optable simplifies difficult data management challenges so customers can build identity graphs quickly, reduce technology costs, and deliver measurable business impact. To learn more, visit: optable.co

‍

Montreal, Canada, October 23, 2025 — Optable was honoured as an Enterprise Industry Leaders award winner as part of Deloitte’s 2025 Technology Fast 50 program. The award recognizes the fastest-growing enterprise-level technology, media, and telecommunications companies by revenue growth percentage over their last four years of operation.

Optable’s CEO Vlad Stesin, credits the company's identity management and data collaboration infrastructure — combining durable identity graphs, privacy-safe clean  rooms, and turnkey activation — along with its new Agentic Collaboration layer for the company’s early success and rapid ascent.

‍

Stesin said, “From the start, we set out to build the identity-first operating system for collaboration. It gives customers the ability to connect data, build and enrich audiences, and activate them seamlessly across the ecosystem with full interoperability. Now, we’re extending that foundation with Agentic Collaboration — AI agents that coordinate ad tech workflows alongside human teams — enabling faster execution, smarter decisions, and tighter alignment across functions. That vision is being validated by the rapid adoption we’re seeing from publishers, platforms, and brands who rely on us to scale their data collaboration and drive growth in a changing industry.”

‍

“The Enterprise Industry Leaders exemplify the enduring strength and proven success of Canada’s business landscape,” said Amanda Perran, National Technology Fast 50 program co-leader at Deloitte Canada.  “With a longstanding track record of achievement and resilience, they continue to set the standard for excellence, driving sustainable growth and inspiring progress across Canadian technology enterprise.”

‍

“These distinguished companies have consistently demonstrated leadership and innovation at the highest level within their industries,” added Brendan Cooper, National Technology Fast 50 program co-leader at Deloitte Canada. “Their sustained commitment to excellence and their ability to adapt in an evolving market are driving meaningful change, both within their organizations and across Canada’s technology sector. Their achievements serve as inspiring examples of how established Canadian businesses are shaping a successful and dynamic future.”

‍

About the Deloitte Technology Fast 50 program

‍

The Technology Fast 50 program is Canada’s pre-eminent technology awards program. It recognizes business growth, innovation, and entrepreneurship in three distinct categories: Technology Fast 50, Enterprise Industry Leaders, and Companies-to-Watch. The program also recognizes thriving technology companies in the United States and Canada in partnership with the North American

‍

Technology Fast 500 program Program sponsors for 2025 include RBCx, Osler, EDC, CCI, TMX, Lafond and The Globe and Mail. For more information, visit www.fast50.ca.

‍

About Optable

Optable is a data collaboration and identity platform built for the advertising ecosystem. By combining privacy-first identity infrastructure with autonomous, AI-driven agents, Optable enables publishers, media owners, advertisers, and partners to seamlessly collaborate on audience insights, campaign planning, activation, and measurement. With its Agentic Collaboration framework, Optable transforms manual, human-mediated workflows into intelligent agent-to-agent collaboration that accelerates execution, reduces complexity, and drives better outcomes. Trusted by leading publishers, platforms, and brands, Optable provides an open and interoperable foundation for secure, policy-governed data collaboration in the age of AI.

‍

Press Contact:

optable@purposenorthamerica.com

MONTREAL – October 8, 2025 – Optable, a leader in data collaboration and identity infrastructure for the advertising ecosystem, today announced the launch of Agentic Collaboration, a groundbreaking new approach that enables autonomous, AI-driven agents to execute and optimize adtech workflows directly within the Optable platform.

As the advertising industry solidifies its entry in the AI era, legacy approaches to data collaboration and campaign execution no longer suffice. Agentic Collaboration represents a fundamental evolution: from manual, human-mediated workflows to intelligent agents that can provide insights, plan, negotiate, and activate campaigns autonomously while allowing companies to preserve the necessary control.

‍

“This is what data collaboration looks like in the age of AI,” said Vlad Stesin, CEO and Co-founder of Optable. “We’ve moved beyond dashboards and manual integrations. Agentic Collaboration introduces a new paradigm where trusted agents powered by LLMs and governed by policies can work on behalf of publishers, advertisers, and data partners to unlock scale, speed, and intelligence - and do so at a scale and speed that was simply not possible before. In order for AI to work in adtech, a strong foundation of audience and identity data is a requirement that creates even more value for publishers and brands.”

‍

“We’ve come a long way from the early days of data collaboration just five years ago,” said Bosko Milekic, CPO and Co-founder of Optable. “Back then, it was already clear that data clean rooms and advanced identity resolution would play a key role in addressing the industry’s challenges around signal loss and fragmentation. The problem was that many of those solutions came with steep barriers to entry. Today, with breakthroughs in LLMs, new tooling, and emerging protocols that enable sophisticated, interconnected agents, we can finally democratize access to identity and audiences, making advertising not only more efficient but also far more effective in driving results.”

‍

In addition to announcing Agentic Collaboration, Optable has been actively contributing to the development of new Agentic Advertising standards. Working with a broader set of industry partners this initiative promises to accelerate the use of AI across the advertising ecosystem.

‍

Partner Perspectives on Agentic Collaboration

Through this initiative, Optable is partnering with leaders across the ecosystem including Newton Research, Rill Data, and Unity to demonstrate the breadth of use cases for agent-driven collaboration.

Newton Research

"Intelligent agents are by nature collaborative,” said John Hoctor, CEO of Newton Research. “Our AI agents, integrated with the Optable platform, are now able to autonomously analyze data, generate insights, and signal action directly within the marketing workflow. This isn’t just automation, it’s transformative intelligence - providing marketers with unlimited analytics.”

Rill Data

“Speed and usability are the cornerstones of modern analytics,” said Michael Driscoll, CEO of Rill Data. “By connecting our Rill’s real-time dashboards and metrics into the Optable environment, Agentic Collaboration allows AI agents to surface insights and optimize campaign execution in ways that human analysts simply cannot match in scale or speed.”

Unity

“Agentic Collaboration is a game changer for how we will execute our strategy in programmatic advertising moving forward,” said Alex Blum, COO at Unity. “By working with AI agents that can analyze audiences, help negotiate deals, and optimize in real time, we’re aiming to dramatically reduce turnaround time and increase performance. It’s like adding an army of experienced data analysts and traders to assist our campaigns, only it is faster, more scalable, and always on.”

‍

Key Capabilities of Agentic Collaboration:

• Open and Interoperable Infrastructure: Easy AI-first integration capability for agents offered to partners, making identity and audience data available for a wide range of use-cases where LLMs create value quickly. This means companies can work with both best-of-breed partners as well as build and deploy their own specialized agents to drive the best outcomes for their business.
• Autonomous Agent Collaboration: Specialized, narrow-domain agents can work together to analyze inventory, define target audiences, activate deals and campaigns, and optimize budget allocation. By assigning each agent to specific steps of the ad buying process, these agents seamlessly collaborate, accelerating execution by days while dramatically reducing human involvement in repetitive tasks.
• Seamless Audience Activation: Agents can natively leverage real-time data integrations as well as audience sync integrations with leading ad servers, SSPs, and DSPs to ensure activation across any desired platform is easy and autonomous.

‍

A New Model for Adtech

Agentic Collaboration extends Optable’s mission to empower the advertising ecosystem by offering publishers and brands a smarter, AI-native way to collaborate without compromising on security or control. Whether it’s a CTV publisher optimizing yield across partners, or a retail brand launching an omnichannel campaign, intelligent agents can now handle the heavy lifting.

‍

About Optable

Optable is a data collaboration and identity platform built for the advertising ecosystem. By combining privacy-first identity infrastructure with autonomous, AI-driven agents, Optable enables publishers, media owners, advertisers, and partners to seamlessly collaborate on audience insights, campaign planning, activation, and measurement. With its Agentic Collaboration framework, Optable transforms manual, human-mediated workflows into intelligent agent-to-agent collaboration that accelerates execution, reduces complexity, and drives better outcomes. Trusted by leading publishers, platforms, and brands, Optable provides an open and interoperable foundation for secure, policy-governed data collaboration in the age of AI.

‍

PR Contacts

Sydney Dennen
sydney@purposenorthamerica.com

‍

Québecor is taking another step in the evolution of its advertising offering with the deployment and activation of partner audiences on its connected TV inventory. This advancement is made possible through a strategic collaboration with Optable, a trusted player specializing in data connectivity and secure collaboration through clean rooms.

This partnership will allow Québecor to unify its digital video inventory (connected TV, mobile apps, websites) and linear TV on Helix terminals. Advertisers will be able to target users exposed to content across both platforms. In a market where advertisers are seeking broader, duplication-free reach—from linear television to digital environments—Québecor establishes itself as the go-to destination for omnichannel video audiences.

This “video everywhere” approach enables advertisers to reach complementary audiences across the entire ecosystem.

“The activation of partner audiences on our connected TV inventory allows us to offer our advertiser partners an advanced and secure audience-targeting solution,” said Patrick Jutras, President of MELS and Chief Advertising Revenue Officer at Québecor and Groupe TVA. “It represents a concrete step toward a competitive advertising ecosystem and a more strategic use of customer data, enabling complementarity between linear and digital buying without audience duplication.”

This innovation is part of Québecor’s strategy: to deliver a unified advertising experience, where audience data is available across the entire video ecosystem.

“We are proud to collaborate with Québecor to enable the direct activation of their data with advertisers who prioritize precision and expanded reach,” said Vlad Stesin, CEO of Optable. “Thanks to clean room technology, Québecor can seamlessly and confidentially connect its proprietary data with that of its partners, paving the way for truly audience-centric advertising strategies that comply with the strictest privacy standards.”

‍

About Québecor

A Canadian leader in telecommunications, entertainment, news media, and culture, Québecor is one of the most successful integrated communications companies in the industry. Driven by the desire to deliver the best possible customer experience, all of Québecor’s subsidiaries and brands stand out for their quality, multiplatform, and convergent products and services.

‍

About Optable

Optable is an identity management & data collaboration platform designed for the advertising ecosystem in the age of collaboration & first party data. Optable makes it easy for both media buyers and sellers to harness the power of their first party data by building a comprehensive identity strategy, enriching their audiences with leading data sets, and activating audiences through purpose-built integrations. Optable simplifies difficult data management challenges so that customers can build identity graphs quickly, reduce their overall technology costs, and use their data to deliver measurable business impact.

To learn more, visit: optable.co

‍

‍

MONTREAL – August 26th, 2025 – Optable, a pioneering identity management & data collaboration platform, today announced the appointment of co-founder Vlad Stesin as Chief Executive Officer. Yves Poiré, who has served as CEO since the company’s inception, will transition to the newly created role of Executive Chairman, where he will continue supporting strategic partnerships and industry alignment. The company also announced the appointment of Patrick Viau as Chief Revenue Officer, responsible for accelerating commercial growth and deepening strategic relationships across global markets.

This leadership transition comes as Optable enters a new phase of expansion and product evolution. While keeping a sharp focus on helping publishers and media companies unlock the true and total value of their data, Optable will also enable advertisers and agencies to leverage the power of AI to seamlessly collaborate on audience insights, campaign planning, and measurement. 

Since launching in 2020, Optable has grown into a trusted partner for top-tier publishers and platforms across North America and Europe. By enabling organizations to connect, enrich, and activate their data with unmatched ease and interoperability, the company is helping clients turn insights into business outcomes, whether through revenue, reach, or relevance.

‍

“Vlad has been the architect of much of our platform vision, and his leadership is essential as we enter this next chapter,” said Poiré. “As media companies push to unlock greater value from their data, the opportunity to lead with a modern approach is massive. Vlad’s acute sense of product strategy and understanding of customer challenges make him the right CEO for this moment.”

‍

Stesin, previously Chief Strategy Officer, brings over two decades of experience in advertising technology and data systems. He co-founded Optable with Poiré and Bosko Milekic, Chief Product Officer, to address one of the industry’s biggest challenges: enabling identity resolution & data collaboration that delivers measurable results for customers.

‍

“We have been focused on helping our customers harness the power of their own data through identity graphs and data collaboration applications since we started Optable,” said Stesin. “We are now moving towards a new chapter of identity infrastructure & data collaboration as advancements in AI now make it possible for companies to drastically scale the efficiency and accuracy of data-driven media buys through an exponential amount of media partners & data sources. Inefficient & manual processes are rapidly being replaced by intelligent, agent-driven workflows and insights, or what we call “Agentic Collaboration,” across an increasingly complex media ecosystem."

‍

The addition of Patrick Viau as Chief Revenue Officer further strengthens Optable’s executive team as it scales. Viau brings a strong track record of leadership in enterprise software and data-driven solutions, where he has been exclusively focused over his 27-year career. He was most recently CRO at the conversational-AI startup, Rasa, and has held prior roles at high-growth global SaaS organizations. Prior to building and scaling startups, Viau started his career at Oracle and SAP, where he held various leadership positions.  As CRO, he will oversee Optable’s global go-to-market strategy, with a focus on expanding adoption among both sell-side and buy-side organizations.

‍

“Patrick’s success in building and scaling enterprise-level go-to-market motions makes him an invaluable addition to our leadership team during this next chapter,” said Stesin. “As demand continues to grow for Agentic Collaboration solutions that deliver real business outcomes, his leadership will be critical in continuing to grow our customer impact.”

‍

In his new role as Executive Chairman, Poiré will continue to shape Optable’s long-term strategy and advise on partnerships, industry initiatives, and global growth efforts.

As Optable continues to evolve its identity & data collaboration platform, already trusted by some of the most forward-thinking media companies & advertisers, it remains committed to delivering solutions that improve data accessibility, usability, and return on data investment.

‍

About Optable

Optable is an identity management & data collaboration platform designed for the advertising ecosystem in the age of collaboration & first party data. Optable makes it easy for both media buyers and sellers to harness the power of their first party data by building a comprehensive identity strategy, enriching their audiences with leading data sets, and activating audiences through purpose-built integrations. Optable simplifies difficult data management challenges so that customers can build identity graphs quickly, reduce their overall technology costs, and use their data to deliver measurable business impact. To learn more, visit: optable.co

‍

MONTREAL, Canada— June 12, 2025 — Optable, a pioneering identity management & data collaboration platform, has announced it has been selected by Unity to power its newly launched Audience Hub. Unity's Audience Hub empowers brand marketers to create custom audiences of gamers in a privacy-first way.

Unity partnered with Optable to offer brand marketers a new way to reach players using a seamless and secure platform for audience collaboration, precision targeting and omni-channel activation. The Optable team worked with Unity to build an audience mesh that captured Unity’s unique player insights in a secure, privacy-first manner and integrated data from leading providers like Experian to build high-intent audiences.   

‍

“Unity’s Audience Hub represents a new era of omnichannel audience targeting and insights being driven by companies like Unity,” said Yves Poire, co-founder and CEO of Optable. “By combining the power of Unity’s unique reach and understanding of gamers with the interoperability and activation of Optable’s platform, we were able to create a powerful solution that enables advertisers to activate richer engagement and measurement opportunities.”

‍

“We created the Audience Hub to help brand marketers unlock the full potential of Unity’s [3 billion] gamers in a scalable and privacy-first way,” said Alex Blum, COO, Unity. “Our collaboration with Optable is a key step in our mission to build a more connected and effective ecosystem for advertisers across the gaming landscape and beyond.”

‍

“Unity operates one of the world’s largest gateways to gaming audiences, engaging millions of players daily,” said Crystal Jacques, Vice President of Enterprise Partnerships at Experian Marketing Services. “Working with Optable enabled Unity to pair their unrivalled reach with Experian’s turnkey audiences so that brand marketers can pinpoint unique, highly engaged players across every screen and turn that precision into richer engagement, more substantial ROI, and sustainable growth for advertisers and developers alike.”

‍

‍

About Optable

Optable is an identity management & data collaboration platform designed for the advertising ecosystem in the age of privacy. Optable makes it easy for media owners, publishers and platforms to harness the power of their first party data by building a comprehensive identity strategy, enriching their audiences with leading data sets, and activating audiences through purpose-built integrations. Optable simplifies difficult data management challenges so that customers can build identity graphs quickly, reduce their overall technology costs, and grow revenue through multiple monetization strategies. To learn more, visit: optable.co

‍

About Unity

Unity [NYSE: U] offers a suite of tools to create, market, and grow games and interactive experiences across all major platforms from mobile, PC, and console, to extended reality. For more information, visit Unity.com.

We’re excited to share that Optable has been named a Major Player in the 2025 IDC MarketScape: Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases (May 2025, Doc # US52035625) report.

As digital advertising continues to evolve, data collaboration has emerged as a critical lever for growth—especially for publishers and media owners navigating a fragmented identity landscape. With privacy regulations tightening and third-party signals depleting, the ability to collaborate securely and effectively is key to unlocking new revenue opportunities. Optable’s clean room technology empowers organizations to build extensible identity graphs and activate audiences across platforms without compromising user privacy or data control.

This recognition underscores Optable’s commitment to enabling secure, privacy-centric data collaboration across the media and advertising ecosystem. As a company built for the future of addressability, we focus on helping publishers and media owners activate their first-party data through interoperable, application-based clean rooms that are built to integrate across the full stack of marketing and advertising systems.

“We believe that data collaboration is one of the most powerful opportunities for publishers and media owners to unlock new revenue streams. Optable’s application-based clean room technology makes that opportunity real by removing complexity and enabling interoperability across identity systems, cloud environments, and activation platforms,” said Bosko Milekic, Co-founder and Chief Product Officer at Optable. “We’re honored to be recognized by IDC as a Major Player and remain focused on helping our partners simplify operations and scale the impact of their first-party data.”

‍

The full IDC MarketScape report can be accessed here: IDC Report

To learn more about how Optable’s clean room solutions can help your organization, visit optable.co.

‍

New York, NY - February 25, 2025 – Livewire, the global leader in gaming marketing, announced today the launch of Gamer.ID, a next-generation identity framework within its Gameview technology stack. Powered by Optable’s identity management and data collaboration infrastructure, Gamer.ID is the first gaming-native identity solution enabling brands and agencies to reach gaming audiences with precision, scale, and compliance.

At the core of Gamer.ID is Gamer.Graph, Livewire’s proprietary identity resolution engine. Gamer.Graph analyzes real-time and predictive data, empowering brands to precisely target the right players with the right messaging – all without compromising user privacy. As gaming surpasses traditional entertainment formats, brands require a purpose-built identity framework to connect with gamers across PC, console, mobile, CTV, esports, and retail media networks. Gamer.ID eliminates reliance on third-party cookies, providing deterministic, first-party gaming audience data that fuels high-impact media campaigns.

‍

“Our mission is to continue to be a global leader in understanding gamers better than anyone,” said Indy Khabra, Co-Founder and Global Media, Data and Technology Lead. “With Gamer.ID and Gamer.Graph, we are revolutionizing audience targeting in gaming. Our privacy-first approach combines premium data intelligence with measurable results for brands. Traditional identity solutions have failed gaming audiences, but Gamer.ID enables brands to reach authentic gamers across all touchpoints—without cookies or probabilistic models. This isn't just another ID graph; it is a comprehensive gaming identity framework that bridges gaming, programmatic, and commerce. For brands serious about gaming, Gamer.ID is essential.”

‍

As one of the most advanced gaming identity solutions built today, Gamer.ID features three core pillars:

• DMP (Data Management Platform) – Ingests and segments deterministic gaming data, giving brands real-time audience intelligence across the entire gaming ecosystem. Integrates with SSPs, DSPs, and CTV platforms for full-funnel activation.

• Gamer.Graph (Identity Graph) – Resolves millions of first-party gaming IDs, in-game engagement signals, and transactional data into privacy-safe audience cohorts, ensuring high-fidelity targeting across programmatic, in-game, and CTV activations.

• Clean Room – Optable’s clean room technology provides a secure, privacy-compliant environment where brands can onboard and match first-party data without exposing personally identifiable information (PII). Supports retail media networks, CTV, and programmatic buyers

‍

Gamer.ID is privacy-first by design, built to meet the strictest GDPR, CCPA, and global privacy regulations. The Clean Room ensures secure data onboarding, matching, and activation, preventing data leakage and giving brands the confidence to execute campaigns in a fully compliant environment.

Through direct integrations with gaming publishers, platforms, and DSPs, Gamer.ID enables seamless programmatic activation across multiple channels. Brands can leverage Gamer.ID to power in-game and rewarded video ads across mobile, PC, and console, activate campaigns on CTV and gaming streaming platforms such as Twitch and YouTube, and connect gamer audiences to online and offline purchases through retail media and commerce networks.

‍

“The way brands connect with gaming audiences is changing fast, and privacy is at the center of it," said Bosko Milekic, CPO and Co-Founder, Optable. “Partnering with Livewire to power Gamer.ID makes data collaboration seamless and effective, helping brands reach gamers without outdated tracking methods or guesswork. Our goal at Optable has always been to give advertisers the tools they need to work with their data securely, responsibly, and with confidence.”

‍

Livewire's expertise in gaming helps brands navigate an expanding landscape where gaming continues to capture more consumer attention. Through Gamer.ID and Gamer.Graph, marketers can better connect with gaming audiences through data-driven insights and targeting. By pairing Livewire’s deep understanding of the gaming ecosystem with Optable’s industry-leading data collaboration and clean room technology, Gamer.ID delivers a privacy-first identity framework designed for the future of gaming advertising.

‍

About Livewire

Livewire is a global gaming marketing company building the next-gen attention platform. By combining adtech, gaming media exclusives, and brand strategy, Livewire is the single-entry point into gaming for brands. Livewire enables brands to reach gamers at scale through in-game ads, custom integrations, world builds, and much more. They have delivered award-winning integrated gaming campaigns for the world's biggest names, including Samsung, Maybelline, Uber, and A24. Learn more at livewire.group.

About Optable

Optable is an identity management & data collaboration platform designed for the advertising ecosystem in the age of privacy. Optable makes it easy for media owners, publishers and platforms to harness the power of their first party data by building a comprehensive identity strategy, enriching their audiences with leading data sets, and activating audiences through purpose-built integrations. Optable simplifies difficult data management challenges so that customers can build identity graphs quickly, reduce their overall technology costs, and grow revenue through multiple monetization strategies. To learn more, visit: optable.co

‍

Media Contacts

Michael Vaughan for Optable
mvaughan@kcsa.com
813-210-1706

‍

Sheldon Strategy for Livewire
team@sheldonstrategy.com

‍