MONTREAL – August 26th, 2025 – Optable, a pioneering identity management & data collaboration platform, today announced the appointment of co-founder Vlad Stesin as Chief Executive Officer. Yves Poiré, who has served as CEO since the company’s inception, will transition to the newly created role of Executive Chairman, where he will continue supporting strategic partnerships and industry alignment. The company also announced the appointment of Patrick Viau as Chief Revenue Officer, responsible for accelerating commercial growth and deepening strategic relationships across global markets.

This leadership transition comes as Optable enters a new phase of expansion and product evolution. While keeping a sharp focus on helping publishers and media companies unlock the true and total value of their data, Optable will also enable advertisers and agencies to leverage the power of AI to seamlessly collaborate on audience insights, campaign planning, and measurement. 

Since launching in 2020, Optable has grown into a trusted partner for top-tier publishers and platforms across North America and Europe. By enabling organizations to connect, enrich, and activate their data with unmatched ease and interoperability, the company is helping clients turn insights into business outcomes, whether through revenue, reach, or relevance.

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“Vlad has been the architect of much of our platform vision, and his leadership is essential as we enter this next chapter,” said Poiré. “As media companies push to unlock greater value from their data, the opportunity to lead with a modern approach is massive. Vlad’s acute sense of product strategy and understanding of customer challenges make him the right CEO for this moment.”

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Stesin, previously Chief Strategy Officer, brings over two decades of experience in advertising technology and data systems. He co-founded Optable with Poiré and Bosko Milekic, Chief Product Officer, to address one of the industry’s biggest challenges: enabling identity resolution & data collaboration that delivers measurable results for customers.

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“We have been focused on helping our customers harness the power of their own data through identity graphs and data collaboration applications since we started Optable,” said Stesin. “We are now moving towards a new chapter of identity infrastructure & data collaboration as advancements in AI now make it possible for companies to drastically scale the efficiency and accuracy of data-driven media buys through an exponential amount of media partners & data sources. Inefficient & manual processes are rapidly being replaced by intelligent, agent-driven workflows and insights, or what we call “Agentic Collaboration,” across an increasingly complex media ecosystem."

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The addition of Patrick Viau as Chief Revenue Officer further strengthens Optable’s executive team as it scales. Viau brings a strong track record of leadership in enterprise software and data-driven solutions, where he has been exclusively focused over his 27-year career. He was most recently CRO at the conversational-AI startup, Rasa, and has held prior roles at high-growth global SaaS organizations. Prior to building and scaling startups, Viau started his career at Oracle and SAP, where he held various leadership positions.  As CRO, he will oversee Optable’s global go-to-market strategy, with a focus on expanding adoption among both sell-side and buy-side organizations.

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“Patrick’s success in building and scaling enterprise-level go-to-market motions makes him an invaluable addition to our leadership team during this next chapter,” said Stesin. “As demand continues to grow for Agentic Collaboration solutions that deliver real business outcomes, his leadership will be critical in continuing to grow our customer impact.”

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In his new role as Executive Chairman, Poiré will continue to shape Optable’s long-term strategy and advise on partnerships, industry initiatives, and global growth efforts.

As Optable continues to evolve its identity & data collaboration platform, already trusted by some of the most forward-thinking media companies & advertisers, it remains committed to delivering solutions that improve data accessibility, usability, and return on data investment.

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About Optable

Optable is an identity management & data collaboration platform designed for the advertising ecosystem in the age of collaboration & first party data. Optable makes it easy for both media buyers and sellers to harness the power of their first party data by building a comprehensive identity strategy, enriching their audiences with leading data sets, and activating audiences through purpose-built integrations. Optable simplifies difficult data management challenges so that customers can build identity graphs quickly, reduce their overall technology costs, and use their data to deliver measurable business impact. To learn more, visit: optable.co

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