MONTREAL – October 28, 2025 – Optable, a leading platform for identity management and collaboration, announced today that Crystal Jacques has joined the company as Vice President of Sales. In this role, Jacques will lead Optable’s commercial growth strategy, bringing more than a decade of experience building high-performing sales teams across the data, identity, and advertising technology landscape.

Jacques joins Optable from Experian, where she spent the past eight years building and leading sales teams focused on marketing data and identity solutions for publishers, agencies, brands, and platforms.

Jacques has held leadership roles at Adbrain (acquired by The Trade Desk) and Tapad (acquired by Experian in 2020), where she successfully scaled data licensing partnerships with the industry’s top DSPs, SSPs, and advertisers.. At Experian, she went on to launch and grow multiple sales teams from the ground up, most recently leading the Enterprise Partnerships team responsible for bringing Experian data and services to companies that aspire to cleanse, scale and enrich their first party data. 

“I’ve had the opportunity to partner with Optable’s leadership and product teams over the years, and what stood out most to me is their urgency and commitment to making a real difference in the industry,” said Jacques. “The innovative and agnostic approach to data and identity Optable has built is best in class and I look forward to leading new market adoption.” 

Jacques’ appointment reinforces Optable’s focus on expanding its commercial reach and deepening its relationships across global media and advertising markets. Building on Optable’s already strong and high-performing sales organization, her leadership will be instrumental in driving adoption of Optable’s identity and data collaboration solutions, as the company continues to deliver new capabilities that help both buyers and sellers unlock more value from their first-party data.

“Crystal brings the perfect blend of deep industry knowledge, understanding of customer pain points, and proven leadership across complex partnerships to Optable,” said Vlad Stesin, CEO of Optable. “Her understanding of the evolving identity landscape and her ability to turn complexity into customer success make her a tremendous addition to our leadership team as we enter this next stage of growth.”

About Optable
Optable is an identity management and data collaboration platform designed for the advertising ecosystem in the age of collaboration and first-party data. Optable makes it easy for both media buyers and sellers to harness the power of their first-party data by building a comprehensive identity strategy, enriching their audiences with leading data sets, and activating audiences through purpose-built integrations. Optable simplifies difficult data management challenges so customers can build identity graphs quickly, reduce technology costs, and deliver measurable business impact. To learn more, visit: optable.co

‍