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Data Collaboration in Media & Advertising
Deloitte Digital and Optable have partnered to create a whitepaper that explores the new data collaboration opportunities for RMNs in the era of data privacy and cookieless advertising.
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Optable’s Bosko Milekic Joins IAB Tech Lab Board of Directors
Milekic Brings Two Decades of Expertise and a Commitment to Advancing Privacy-Focused Solutions to the Board
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Optable and Raptive Forge Partnership to Enhance Publisher Identity Management and Data Collaboration
Empowering publishers amidst industry shifts and privacy regulations to safeguard user privacy and drive revenue growth
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Advancing Privacy-First Advertising: IAB Tech Lab Merging PAIR and OPJA
OPJA and PAIR merge into single protocol with significant contribution from the team at Optable
Optable Joins Prebid.org: Driving Innovation in a Rapidly Changing Advertising Landscape
We are officially joining Prebid.org, aligning ourselves with an organization revered for propelling significant initiatives in the media and advertising industry.
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Open Private Join and Activation (OPJA)
OPJA enables interoperable privacy safe ad activation based on PII data.
AdWeek: To Grow This Year, Data Clean Rooms Shoot for Interoperability
Almost half of marketing execs said they have used data clean rooms, according to one study
Data Clean Rooms: Why the Industry Needs a New Generation of Privacy-Preserving Data Connectivity Software
The problem is that while they are a viable solution, most traditional DCRs still operate as third-party databases, meaning that users have little to no control over what is being done with their data.
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