Gartner predicted that by 2023 80% of advertisers with $1b+ budgets will use data clean rooms
Gartner recently predicted that by 2023, 80% of advertisers with media budgets of $1 billion+ will be using data clean rooms. Inevitably, there’s excitement around these platforms, but also misconceptions. So let’s address three myths I often hear, and set the record straight.
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OPJA enables interoperable privacy safe ad activation based on PII data.
Almost half of marketing execs said they have used data clean rooms, according to one study
The problem is that while they are a viable solution, most traditional DCRs still operate as third-party databases, meaning that users have little to no control over what is being done with their data.
