June 1, 2022
James Prudhomme

The Drum Open Mic: Think You Know About Data Clean Rooms? Here are 3 Common Myths Debunked

Gartner predicted that by 2023 80% of advertisers with $1b+ budgets will use data clean rooms

Data Clean Rooms

Gartner recently predicted that by 2023, 80% of advertisers with media budgets of $1 billion+ will be using data clean rooms. Inevitably, there’s excitement around these platforms, but also misconceptions. So let’s address three myths I often hear, and set the record straight.

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