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Deloitte Digital and Optable have partnered to create a whitepaper that explores the new data collaboration opportunities for RMNs in the era of data privacy and cookieless advertising.
k-Anonymity is a data privacy technique that can help protect consumer privacy by making it difficult to identify an individual within a dataset. We explore what k-anonymity is and how it is used to protect personal information, as well as its drawbacks and limitations.
Optable's interoperable advertising clean room solution is now available through the AWS Partner Network.
What are Privacy Enhancing Technologies (PETs)? Types of PETs being adopted in digital advertising.
We are seeing more data collaboration companies lean into the importance of interoperability, which is great. However, where many fall short is in the definition of interoperability, and what is meant by it.
Optable has built the "easy button" for clean room media activation. Part of making this easy revolves around mitigating scale issues. It's a solved problem that many publishers and brands already use - and do so successfully. This post describes how we do it, and why it matters.
OPJA enables interoperable privacy safe ad activation based on PII data.
Almost half of marketing execs said they have used data clean rooms, according to one study
The problem is that while they are a viable solution, most traditional DCRs still operate as third-party databases, meaning that users have little to no control over what is being done with their data.