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Maximizing First-Party Data Value in Collaboration between The Globe and Mail and VIA Rail through Optable Clean Room Technologies

In a changing digital landscape where third-party cookies are fading, Optable, The Globe and Mail, VIA Rail, and Touché! worked together to improve digital advertising through privacy-safe data collaboration. Using Optable’s data collaboration technology, the partnership achieved measurable results in audience targeting, campaign efficiency, and VIA’s ticket sales attribution, establishing a new benchmark for advertising that is planned, activated, and measured via data clean rooms. Download our case study to discover the success story of this collaboration.

Learn how Optable helps you unlock the full potential of your data.

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