Hubspot Custom Styles
August 24, 2022
James Prudhomme

What's New In Publishing: What is a Data Clean Room, Anyway?

The phrase ‘data clean room’ is open to interpretation, and misinterpretation, but it’s important to know and distinguish between the different types, writes James Prudhomme, CRO, Optable.

Data Clean Rooms

The Inuit have 50 words for ‘snow’, taking in all the many and varied characteristics of the white stuff that most of us don’t tend to think about. The ad tech industry, meanwhile, has 50 definitions of a data clean room, but essentially only one name for all of them.

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