CODE
CODE

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.

Preferences
Deny
Accept
Privacy Preference Center

When you visit websites, they may store or retrieve data in your browser. This storage is often necessary for the basic functionality of the website. The storage may be used for marketing, analytics, and personalization of the site, such as storing your preferences. Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website.

Reject all
Allow all
Manage Consent Preferences by Category
Essential
Always Active

These items are required to enable basic website functionality.

Marketing

These items are used to deliver advertising that is more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the website operator’s permission.

Personalization

These items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with local weather reports or traffic news by storing data about your current location.

Analytics

These items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues. This storage type usually doesn’t collect information that identifies a visitor.

Confirm my preferences and close
All articles
February 21, 2022
James Prudhomme

Video Week: Brands are Flying Blind in CTV – Data Clean Rooms Allow Them to See

In this piece James Prudhomme, chief revenue officer at Optable, a provider of clean room technology, outlines how he believes clean rooms can solve issues around measurement and targeting in CTV environments.

optable smart TV
Data Clean Rooms
Publishers
CTV

By now, most of those involved in digital media know something about data clean rooms. They probably identify them with the walled gardens of the big tech players – places where Google or Facebook share aggregated, anonymised data for marketers to analyse.

‍

To read the remainder of this article please visit videoweek.com.

Read more about how Optable can activate your first party data strategy

vlad stesin

Martech Vibe: Advertising Should Be Rooted in Real Customer Data

Find out what Vlad Stesin, co-founder of Optable, has to say about next-gen ad products and frictionless data collaborations

Read more
digiday logo

Digiday: How Standards Can Solve Data Clean Rooms’ Interoperability Issue

Optable’s Bosko Milekic discusses data clean rooms’ interoperability issue and the potential for industry standards to solve the situation.

Read more
optable smart TV

Video Week: Brands are Flying Blind in CTV – Data Clean Rooms Allow Them to See

In this piece James Prudhomme, chief revenue officer at Optable, a provider of clean room technology, outlines how he believes clean rooms can solve issues around measurement and targeting in CTV environments.

Read more