February 21, 2022
James Prudhomme

Video Week: Brands are Flying Blind in CTV – Data Clean Rooms Allow Them to See

In this piece James Prudhomme, chief revenue officer at Optable, a provider of clean room technology, outlines how he believes clean rooms can solve issues around measurement and targeting in CTV environments.

optable smart TV
Data Clean Rooms

By now, most of those involved in digital media know something about data clean rooms. They probably identify them with the walled gardens of the big tech players – places where Google or Facebook share aggregated, anonymised data for marketers to analyse.

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