Optable Connect Toronto brings together leaders across the ad ecosystem. Join us to explore the forces reshaping our industry: identity infrastructure in flux, AI transforming adtech, and new agentic collaboration redefining how buyers and sellers work together.
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The advertising industry is being rewritten. Again.
Third-party signals are disappearing. AI agents are entering the workflow. And the gap between organizations that are ready and those still catching up is widening fast.
Optable Connect Toronto is where executive leaders across publishers, platforms, advertisers, and agencies come together to get ahead of what's next.
Join us for a half-day executive gathering designed for senior leaders across publishers, media owners, agencies, and brands. The conversation dives into the disruptive forces reshaping advertising: the rise of agentic models, privacy-driven identity shifts, innovative strategies to monetize audiences, and new forms of collaboration and publisher-brand partnerships.
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This session breaks down what agentic models are, how they streamline media buying, and unlock stronger performance. We'll start with the fundamentals: what an agent actually is, how agentic systems work, and how the industry is beginning to guide and govern them. From there, we'll shift into a live demonstration so you can see the Optable Planner Agent in action. You'll watch how it moves from RFP to campaign activation, assisting teams in building, optimizing, and activating audiences with a level of precision and speed that would be difficult to accomplish through manual workflows.
This session brings together industry leaders to explore how agentic systems actually work, how they're evolving, and what role they're starting to play in adtech workflows today. We'll take a clear look at newer standards like Advertising Context Protocol (or AdCP) as well as IAB Tech Lab’s emerging Agentic Roadmap and other emerging initiatives that are shaping how agents safely operate across the ecosystem.
We'll examine the fundamentals of agentic advertising, how these systems operate and where interoperability and industry standards fit in. Panelists will discuss what agentic advertising can realistically deliver right now versus where human expertise remains essential, and the infrastructure needed to make these systems work at scale.
Advertiser expectations are rising. Walled gardens keep raising the bar. And AI is promising to reshape how inventory gets packaged, sold, and optimized, but only for those with the right foundation in place.
This session brings together publishers and media owners to discuss the strategic shifts underway: how audience data strategies are evolving, what it takes to compete for budget against global platforms, and where AI fits into monetization and sales workflows. The reality is that AI amplifies what you already have, so the question becomes: do you have the identity infrastructure, enrichment strategies, and organizational alignment to make it work?
Reaching the right audiences is getting harder. Measurement is fragmenting. AI is promising to reshape how campaigns get planned, optimized, and measure but how are the professionals in charge navigating these changes adapting
This session brings together advertisers and agencies who are building AI-powered solutions to share honest insights: where do they see AI fitting into their workflows, where can AI be moving the needle on performance, and where the roadblocks still exist. From planning to activation to measurement, panelists will discuss what they need from partners to make agentic buying work, what's still missing, and how the industry can close the gaps.
We'll conclude Optable Connect Toronto by summarizing the key insights and actionable takeaways from the day's discussions. Vlad Stesin will highlight how AI is reshaping the industry and emphasize the importance of collaboration for a data-driven future.
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