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Ad Exchanger: Seller Defined Audiences and Data Clean Rooms Will Solve the Identity Problem

June 1, 2022
Vlad Stesin
Newsroom
News

Ad Exchanger: Seller Defined Audiences and Data Clean Rooms Will Solve the Identity Problem

June 1, 2022
Vlad Stesin
Newsroom
News

Ad Exchanger: Seller Defined Audiences and Data Clean Rooms Will Solve the Identity Problem

June 1, 2022
Vlad Stesin

The erosion of third-party cookies and the fragmentation of identity have compelled publishers to invest in reviewing and rebuilding their first-party data strategies. As a result, there is now a tremendous amount of quality first-party data that can be safely surfaced to brands.

To read the remainder of this article please visit Ad Exchanger.

Read more about how Optable can activate your first party data strategy

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