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Ad Exchanger: Seller Defined Audiences and Data Clean Rooms Will Solve the Identity Problem

June 1, 2022
Vlad Stesin
Newsroom
News

Ad Exchanger: Seller Defined Audiences and Data Clean Rooms Will Solve the Identity Problem

June 1, 2022
Vlad Stesin
Newsroom
News

Ad Exchanger: Seller Defined Audiences and Data Clean Rooms Will Solve the Identity Problem

June 1, 2022
Vlad Stesin

The erosion of third-party cookies and the fragmentation of identity have compelled publishers to invest in reviewing and rebuilding their first-party data strategies. As a result, there is now a tremendous amount of quality first-party data that can be safely surfaced to brands.

To read the remainder of this article please visit Ad Exchanger.

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