Understanding the difference between security and privacy will enable organizations to boost their data governance strategy.
As marketers and publishers discuss their responsibilities concerning consumer data, they must avoid interchangeably using the terms ‘privacy’ and ‘security.’ Bosko Milekic, Chief Privacy Officer and Co-founder of Optable, sheds light on the need to differentiate between security and privacy and how organizations can better protect their data.
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OPJA enables interoperable privacy safe ad activation based on PII data.
Almost half of marketing execs said they have used data clean rooms, according to one study
The problem is that while they are a viable solution, most traditional DCRs still operate as third-party databases, meaning that users have little to no control over what is being done with their data.
