By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
Spice Works: Easy Does It - Why Simplicity is Key to Data Clean Room Adoption
Data clean room innovation offers a solution to digital advertising’s woes, but the key to successful adoption is ease of use. Here, Vlad Stesin, chief strategy officer and co-founder, Optable, discusses in detail why simplicity is essential when considering data clean rooms.
Data Clean Rooms
When it comes to innovation, complexity kills; it is the ease of use that is crucial to successful tech adoption. With the McKinsey Global Institute estimating that 25%-45% of new products fail — other commentators have the figure much higher, at 60-80% — it is critical that solutions developed to address advertising’s challenges around trust, legislation and privacy have the end-user in mind. And if data clean rooms want to become advertising’s savior, success lies in simplicity.