CODE
CODE

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.

Preferences
Deny
Accept
Privacy Preference Center

When you visit websites, they may store or retrieve data in your browser. This storage is often necessary for the basic functionality of the website. The storage may be used for marketing, analytics, and personalization of the site, such as storing your preferences. Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website.

Reject all
Allow all
Manage Consent Preferences by Category
Essential
Always Active

These items are required to enable basic website functionality.

Marketing

These items are used to deliver advertising that is more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the website operator’s permission.

Personalization

These items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with local weather reports or traffic news by storing data about your current location.

Analytics

These items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues. This storage type usually doesn’t collect information that identifies a visitor.

Confirm my preferences and close
All articles
July 6, 2022
Vlad Stesin

Martech Vibe: Advertising Should Be Rooted in Real Customer Data

Find out what Vlad Stesin, co-founder of Optable, has to say about next-gen ad products and frictionless data collaborations

vlad stesin
News
Press
Data Clean Rooms

“The exciting next generation of ad products is not about formats — it’s about using audience data in a compliant, privacy-preserving manner. Ultimately, any personalised online experience, including advertising and ecommerce, will create better outcomes when these experiences are rooted in real customer data,” says Vlad Stesin, Chief Strategy Officer and co-founder of Optable.

‍

To read the remainder of this article please visit Martechvibe.com.

Read more about how Optable can activate your first party data strategy

data-clean-rooms-shoot-for-interoperability

AdWeek: To Grow This Year, Data Clean Rooms Shoot for Interoperability

Almost half of marketing execs said they have used data clean rooms, according to one study

Read more
privacy-preserving-software

Data Clean Rooms: Why the Industry Needs a New Generation of Privacy-Preserving Data Connectivity Software

The problem is that while they are a viable solution, most traditional DCRs still operate as third-party databases, meaning that users have little to no control over what is being done with their data.

Read more
data-clean-room-cdp

You Need a Data Clean Room, Not Just a Customer Data Platform, for Effective Advertising

If you’re looking to consolidate your tech stack and believe that because you have a Customer Data Platform (CDP) you don’t need a Data Clean Room (DCR), think again.

Read more