Martech Vibe: Advertising Should Be Rooted in Real Customer Data
Find out what Vlad Stesin, co-founder of Optable, has to say about next-gen ad products and frictionless data collaborations
Data Clean Rooms
“The exciting next generation of ad products is not about formats — it’s about using audience data in a compliant, privacy-preserving manner. Ultimately, any personalised online experience, including advertising and ecommerce, will create better outcomes when these experiences are rooted in real customer data,” says Vlad Stesin, Chief Strategy Officer and co-founder of Optable.