Find out what Vlad Stesin, co-founder of Optable, has to say about next-gen ad products and frictionless data collaborations
“The exciting next generation of ad products is not about formats — it’s about using audience data in a compliant, privacy-preserving manner. Ultimately, any personalised online experience, including advertising and ecommerce, will create better outcomes when these experiences are rooted in real customer data,” says Vlad Stesin, Chief Strategy Officer and co-founder of Optable.
To read the remainder of this article please visit Martechvibe.com.
%20(1).png)
OPJA enables interoperable privacy safe ad activation based on PII data.
Almost half of marketing execs said they have used data clean rooms, according to one study
The problem is that while they are a viable solution, most traditional DCRs still operate as third-party databases, meaning that users have little to no control over what is being done with their data.