May 3, 2022
Vlad Stesin

InPublishing: Why should publishers care about data clean rooms?

Are data clean rooms (DCRs) a fad or a significant factor in the cookieless future?

Data Clean Rooms

Any significant new technology goes through the same cycle – the early hype, the initial misconceptions, the debates around readiness and maturity, the all-important question of timing. But while some new technologies attempt to give us something we didn’t realise we wanted, with the aim of slicing into a market that was jogging along fine without them, others have the advantage of answering a pressing need.

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