In Publishing: Data Clean Rooms - 5 Minutes with Vlad Stesin

Q: What is a data clean room (DCR) and how have they come about?

A: A data clean room is a secure environment that provides purpose-limited, privacy-preserving ways to collaborate with partners around data. They have come about as a result of gradual deprecation of personal identifiers such as third-party cookies and MAIDs, as well as a rise in privacy legislation. Data clean rooms re-enable the advertising ecosystem to work together, but they do so in ways that are anchored in privacy and security.

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The problem is that while they are a viable solution, most traditional DCRs still operate as third-party databases, meaning that users have little to no control over what is being done with their data.

Read more about how Optable can activate your first party data strategy

Open Private Join and Activation (OPJA)

AdWeek: To Grow This Year, Data Clean Rooms Shoot for Interoperability

Data Clean Rooms: Why the Industry Needs a New Generation of Privacy-Preserving Data Connectivity Software

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