June 21, 2022
Bosko Milekic

Digiday: How Standards Can Solve Data Clean Rooms’ Interoperability Issue

Optable’s Bosko Milekic discusses data clean rooms’ interoperability issue and the potential for industry standards to solve the situation.

digiday logo
Data Clean Rooms

With the third-party cookie going away, advertisers, publishers, platforms and ad tech firms are looking for a new means of applying data to target ads to people and measure how those ads performed. And the data clean room has become among the most attractive options.

To read the remainder of this article please visit