Optable partners with leading identity and audience enrichment providers to help publishers scale their audiences and increase addressability. Current integrations include data and identity providers such as TrueData, TransUnion, Experian, WINR, Mediawallah, and ShareThis. In some cases, Optable can provide the data license directly or support streamlined contracting with the provider.
For identity resolution, Optable is integrated with major ID providers including ID5, UID2.0 (The Trade Desk), Yahoo ID, Criteo ID, Epsilon, and IAB’s PAIR ID.
The Optable team assists with the licensing process, onboarding external data sources, and running controlled experiments with ID providers to evaluate their performance over time. This gives publishers flexibility and visibility while keeping full control of their identity data.