Optable Connect is an exclusive event for the leaders across the sell and buy sides of the ad ecosystem. Join us for focused conversations on the industry's changing identity infrastructure, adtech's AI transformation, and the next phase of privacy-first data collaboration solutions.
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AI is one of the most disruptive forces shaping the media and advertising industry today. But when it comes to our identity and data infrastructure, the impact is still uncertain. This foundation is already being reshaped by fragmentation, data silos, and growing privacy demands—making it harder than ever for media buyers & sellers to plan, activate, and measure effectively.
At the same time, AI can help us overcome these challenges—but only if it’s built on an interoperable data layer and with an agentic approach that can learn and improve over time. That’s why the path forward requires buyers and sellers working more closely together.
Let’s explore how the industry is investing in both data and AI, why identity remains central to progress, and what the future of data-driven media could look like in an AI-powered world.
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Welcome to Optable Connect 2025! Today, we'll explore how AI is transforming the media and advertising industry, addressing challenges like fragmentation and privacy, and highlighting the critical need for buyers and sellers to collaborate. Join us as we delve into the future of data-driven media in an AI-powered world.
This session explores how AI is reshaping decision-making in media buying. Expect insights on how buyer behavior is evolving, what signals still matter, and how AI-driven strategies are changing planning and activation. Moderated by Optable’s CEO Vlad Stesin, the panel is led by innovators from Scope3, Newton Research & Rill data who will cut through the hype to assess what AI in media is truly delivering today, where it still falls short, and what lies ahead for the industry.
A practical look at how AI is applied in real-world use cases. Join us for an immersive, live-session experience where expert presenters illuminate how AI agents are becoming the engine of modern audience strategy by building, optimizing, and activating with unprecedented precision and speed.
As third-party signals disappear and data silos expand, the foundation for durable, high-value audiences is strong first-party data enhanced by AI. In this session, leaders such as Unity, People Inc, Chalice AI, and others will share their different approaches to transforming raw signals into actionable intelligence—helping advertisers and publishers drive performance across their ecosystems.
In this session, Anthony Katsur, CEO of IAB Tech Lab, will present & discuss how publishers can navigate their relationship with AI giants. He will discuss the critical work IAB Tech Lab is undertaking with the Content Monetization Protocol (CoMP) for AI. This initiative aims to establish standards for content monetization, LLM-friendly discovery, and bot traffic management, helping publishers sustainably monetize their content in an AI-first digital ecosystem.
In a landscape where programmatic media often struggles with fragmentation and inefficiency, curation is emerging as a powerful solution. One that aligns both buyer and seller for shared success. This session dives into how leading innovators are rethinking the ecosystem toward curated, performance-first marketplaces.
As publishers shift from traditional models to data-rich, outcome-driven strategies, namesake publishers like Hearst & The Weather Company stand at the forefront. In this fireside chat, Jessica Hogue, Chief Data Officer of Hearst (Consumer Media) & Felix Zeng, SVP of Programmatic of The Weather Company, offer an insider’s view into how the company is leveraging data and AI to strengthen business profiles, optimize ad monetization, and power next-generation addressability.
The advertising industry is in the middle of a fundamental transition. As cookies disappear and device-based identifiers decline, the question of how to reach and measure audiences responsibly has never been more urgent. Yet, the next era of addressability isn’t about patchwork fixes. It is about building durable, future-proof solutions rooted in first-party data, flexible identity frameworks, and activation models that work across channels.
We'll conclude Optable Connect 2025 by summarizing the key insights and actionable takeaways from the day's discussions. Vlad Stesin and Bosko Milekic will highlight how AI is reshaping the industry and emphasize the importance of collaboration for a data-driven future.
We'll close the afternoon with a relaxed open-air networking and cocktail reception—the highlight of the day! Enjoy the stunning terrace views, sip refreshing drinks, and mingle with fellow attendees in a vibrant, social setting. To set the perfect mood, we're bringing you live music by New Yacht City, delivering upbeat energy and smooth vibes.
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PEOPLE INC. EVENT CENTER (ex-DOTDASH MEREDITH)
225 Liberty St, 4th Fl. New York,
New York 10281
