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The Rise of Clean Room Media
While cookies started their steep decline forward thinking publishers seized the opportunity and began planting the seeds for their own walled gardens.
Ad Exchanger: (Clean) Room for One More: Optable Joins Unified ID 2.0
Although The Trade Desk is still seeking an entity to fulfill the admin role for Unified ID 2.0, it continues to strike partnerships to support UID2 in the meantime.
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Optable Integrates with The Trade Desk to Securely Transact Unified ID 2.0
Optable to Become a Private Operator of Unified ID 2.0, Helping Securely Sync Data Between Advertisers and Publishers
Optable opens the door to frictionless data collaboration with integration of netID
Optable, a SaaS data collaboration platform and clean room solution for the advertising ecosystem, today announced its support of netID, the largest Single Sign-On (SSO) provider in Germany, as a matchable identifier.
What's New In Publishing: What is a Data Clean Room, Anyway?
The phrase ‘data clean room’ is open to interpretation, and misinterpretation, but it’s important to know and distinguish between the different types, writes James Prudhomme, CRO, Optable.
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Spice Works: Easy Does It - Why Simplicity is Key to Data Clean Room Adoption
Data clean room innovation offers a solution to digital advertising’s woes, but the key to successful adoption is ease of use. Here, Vlad Stesin, chief strategy officer and co-founder, Optable, discusses in detail why simplicity is essential when considering data clean rooms.
Featured Posts
AdWeek: To Grow This Year, Data Clean Rooms Shoot for Interoperability
Almost half of marketing execs said they have used data clean rooms, according to one study
Data Clean Rooms: Why the Industry Needs a New Generation of Privacy-Preserving Data Connectivity Software
The problem is that while they are a viable solution, most traditional DCRs still operate as third-party databases, meaning that users have little to no control over what is being done with their data.
