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Safeguarding Consumer Privacy: Understanding k-Anonymity
k-Anonymity is a data privacy technique that can help protect consumer privacy by making it difficult to identify an individual within a dataset. We explore what k-anonymity is and how it is used to protect personal information, as well as its drawbacks and limitations.
Optable Joins the AWS Partner Network
Optable's interoperable advertising clean room solution is now available through the AWS Partner Network.
Protecting Your Data: An Introduction to Privacy Enhancing Technologies (PETs)
What are Privacy Enhancing Technologies (PETs)? Types of PETs being adopted in digital advertising.
Data Collaboration and Interoperability
We are seeing more data collaboration companies lean into the importance of interoperability, which is great. However, where many fall short is in the definition of interoperability, and what is meant by it.
Can publishers drive clean room media revenue growth even with low volume of identified users?
Optable has built the "easy button" for clean room media activation. Part of making this easy revolves around mitigating scale issues. It's a solved problem that many publishers and brands already use - and do so successfully. This post describes how we do it, and why it matters.
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Open Private Join and Activation (OPJA)
OPJA enables interoperable privacy safe ad activation based on PII data.
AdWeek: To Grow This Year, Data Clean Rooms Shoot for Interoperability
Almost half of marketing execs said they have used data clean rooms, according to one study
Data Clean Rooms: Why the Industry Needs a New Generation of Privacy-Preserving Data Connectivity Software
The problem is that while they are a viable solution, most traditional DCRs still operate as third-party databases, meaning that users have little to no control over what is being done with their data.
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