Bosko Milekic, co-founder of Optable, joins Dr. Paul Farrow and Alex Cone on the Key Values podcast to discuss new data collaboration tools everyone is calling clean rooms. What's all the fuss about?
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Open Private Join and Activation (OPJA)
OPJA enables interoperable privacy safe ad activation based on PII data.
AdWeek: To Grow This Year, Data Clean Rooms Shoot for Interoperability
Almost half of marketing execs said they have used data clean rooms, according to one study
Data Clean Rooms: Why the Industry Needs a New Generation of Privacy-Preserving Data Connectivity Software
The problem is that while they are a viable solution, most traditional DCRs still operate as third-party databases, meaning that users have little to no control over what is being done with their data.
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