September 15, 2022
Optable Marketing Staff

Optable opens the door to frictionless data collaboration with integration of netID

Optable, a SaaS data collaboration platform and clean room solution for the advertising ecosystem, today announced its support of netID, the largest Single Sign-On (SSO) provider in Germany, as a matchable identifier.

Press Release

The European netID Foundation was established in March 2018 with the goal of creating a European single sign-on solution across all industries and internet services.

With netID Privacy Centre, users can manage their consent for multiple internet services transparently and in compliance with European data protection regulations.

With this announcement, Optable clients which also support netID can now take advantage of the following functionality:

  • Include netID as part of their private identity graph within their Optable Data Collaboration Node.
  • Open secure, purpose-limited clean rooms which use netID as the match key between partners.
  • Activate ad and marketing programs using netID.

This is an exciting announcement for Optable clients and prospects in the region and will enable reach of close to 38 million users in Germany and more than two million in Austria.

“Our mission is to connect the world’s audience data securely,” said Vlad Stesin, Optable’s Chief Strategy Officer and Co-founder.

“As the use of data clean rooms ramps up across the ecosystem, establishing the principle of easy-to-use online platforms on which companies can safely connect data without violating user privacy, the principles of interoperability and frictionless collaboration remain embedded within our product.”

To read the remainder of this article please visit The Drum website.