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Data Clean Rooms: Why the Industry Needs a New Generation of Privacy-Preserving Data Connectivity Software
The problem is that while they are a viable solution, most traditional DCRs still operate as third-party databases, meaning that users have little to no control over what is being done with their data.
You Need a Data Clean Room, Not Just a Customer Data Platform, for Effective Advertising
If you’re looking to consolidate your tech stack and believe that because you have a Customer Data Platform (CDP) you don’t need a Data Clean Room (DCR), think again.
In Publishing: Data Clean Rooms - 5 Minutes with Vlad Stesin
In a world of increasing privacy legislation and decreasing reliance on third-party cookies, data clean rooms are one way publishers can monetise their audience data. We grab five minutes with Vlad Stesin, Optable’s co-founder and CSO, to ask him what advice he would give publishers.
The Rise of Clean Room Media
While cookies started their steep decline forward thinking publishers seized the opportunity and began planting the seeds for their own walled gardens.
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Featured Posts
Open Private Join and Activation (OPJA)
OPJA enables interoperable privacy safe ad activation based on PII data.
AdWeek: To Grow This Year, Data Clean Rooms Shoot for Interoperability
Almost half of marketing execs said they have used data clean rooms, according to one study
Data Clean Rooms: Why the Industry Needs a New Generation of Privacy-Preserving Data Connectivity Software
The problem is that while they are a viable solution, most traditional DCRs still operate as third-party databases, meaning that users have little to no control over what is being done with their data.