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Deloitte Digital and Optable have partnered to create a whitepaper that explores the new data collaboration opportunities for RMNs in the era of data privacy and cookieless advertising.
k-Anonymity is a data privacy technique that can help protect consumer privacy by making it difficult to identify an individual within a dataset. We explore what k-anonymity is and how it is used to protect personal information, as well as its drawbacks and limitations.
OPJA enables interoperable privacy safe ad activation based on PII data.
Almost half of marketing execs said they have used data clean rooms, according to one study
The problem is that while they are a viable solution, most traditional DCRs still operate as third-party databases, meaning that users have little to no control over what is being done with their data.