Watch the interview of Vlad Stesin, Optable's CSO and Co-Founder, to Kevin Lee of eMarketing Association and learn more about:

• How the clean room concept and first-party data anonymization benefits both publishers and consumers.
• The fact that data collaboration using clean rooms is one way to monetize identity graphs, but alternative identifiers have also emerged as a major way to increase yield for publishers.
• Why publishers benefit from building a robust identity graph, which is essential for monetization and data collaboration.
• How the adtech ecosystem has become fragmented over the past five years, with multiple new ways of connecting identity between buyers and sellers.
• The impact of regulatory ecosystems, including GDPR and potential national regulations in the U.S.
• How the complexity of compliance varies across different geographies and jurisdictions, requiring significant documentation and technical controls.
• The risk of erosion of open web traffic due to the rise of zero-click search and LLMs, making it crucial for publishers to create value from their existing inventory.
• Why publishers are focusing on developing video content and non-text formats.
• How AI is creating new opportunities in rewiring addressability in advertising, using a combination of deterministic and contextual data.
• The potential of session-based ad targeting and the role of AI in improving ad targeting within a session.

The original publication: eMarketing Association.