The agentic advertising platform

Those systems were built for specific jobs: DMPs for audience segmentation, CDPs for customer data, and clean rooms for controlled data collaboration. Optable connects those capabilities with identity resolution, audience intelligence, activation, and agentic workflows, so the same data foundation can support more of the advertising lifecycle. The platform is modular and designed to fit around the stack you already run.

Identity establishes who can be recognized across IDs and channels. Audience turns those signals into usable audience intelligence. Agentic Marketplace gives buyer and seller agents a way to use that intelligence in media discovery and transactions. Each can be adopted independently, but the value compounds when they share the same underlying context.

Agentic advertising uses AI agents to handle more of the work between campaign intent and media execution, including discovery, planning, audience creation, proposal preparation, and negotiation. Optable's model is fully-agentic buying, human-approved selling: buyers can automate as much of the process as they want, while publishers retain approval over what ultimately runs.

Agentic Marketplace is the transaction layer between buyer intent and publisher media. Buyer agents discover audiences and media products through open protocols, seller-side agents can respond with relevant opportunities, and approved buys continue through supported direct and programmatic execution paths. The negotiation becomes more intelligent while the underlying media infrastructure stays in place.

Yes. Buyer data can become part of the context used to evaluate an opportunity instead of being stripped away before the transaction. It can be matched with publisher-side identity and audience signals where permitted, while the publisher keeps its own data and commercial rules under its control.

AI reduces the manual work between a brief and an actionable media opportunity. Optable Audience Agent can interpret natural-language briefs, work across the data universe available in a customer's environment, recommend or build audiences, align them with inventory, and route the result for human review and activation.

Publishers can turn logged-in users, subscriber data, behavior, context, and other proprietary signals into addressable audience products. Those audiences can support direct sales, curated deals, programmatic activation, data collaboration, and agentic workflows, with enrichment available when additional scale or attributes are useful.

Advertisers and agencies can discover publisher audiences, use buyer data when it adds value, collaborate with media owners, and carry audience strategy into direct and programmatic activation. Buyer agents can also connect to agent-ready publisher opportunities through Optable’s Agentic Marketplace, reducing the manual work between brief and media.

Optable Identity connects identifiers and signals across web, in-app, gaming, CTV, audio, and other environments into durable Golden Records. These activation-ready profiles preserve identity, attributes, provenance, and consent, while ID Switchboard lets customers work across multiple identity systems instead of depending on a proprietary ID.

It does not need to. Optable is designed to connect with existing data systems, identity providers, ad servers, SSPs, DSPs, APIs, and other activation destinations. Customers can start with a specific use case, then add identity, audience, collaboration, or agentic capabilities without rebuilding the rest of the stack.

The platform is designed around customer-controlled data, granular permissions, governance, signal provenance, and isolated customer environments. Identity and audience workflows can carry consent and source information forward, while customers control how data is used.

Legacy DMPs were designed around cookie-era segmentation and manual audience workflows. Publishers now need identity that works across more environments, with richer audience intelligence, flexible paths to activation, privacy-safe collaboration, and workflows that can serve both people and agents. Optable brings those capabilities onto one connected foundation.

Optable's difference is the connection between layers. Identity, audience, collaboration, activation, and agentic workflows share the same underlying context, rather than operating as separate point solutions. The platform is also flexible, so customers can use the IDs, partners, channels, and activation paths that fit their business.

There is no single migration path. Customers can start with the highest-value use case, such as identity, audience planning, or signal enrichment, then expand into additional workflows over time. That allows value to begin before every existing audience or data workflow has been migrated.