“Our first-party data is already incredibly important to the success of our advertising offerings, and will only become more so going forward, so it’s imperative we activate it in a way that preserves the privacy of our readers while allowing us to continue providing value to our advertising partners. Not only does Optable allow us to activate our data in the most safe and effective way, but also enables our advertisers to leverage their own first party data sets in advertising campaigns with us.”
Learn how Optable helps you unlock the full potential of your data.
Advancing Privacy-First Advertising: IAB Tech Lab Merging PAIR and OPJA
OPJA and PAIR merge into single protocol with significant contribution from the team at Optable