Optable customers can collaborate with their customers and partners, including those who aren't Optable customers themselves. This can be done using the platform's Flash Nodes, allowing to invite other parties into a secure environment.
Optable offers a decentralized identity infrastructure, allowing to build private identity graphs. The infrastructure provides means for creating purpose-limited, permissioned data clean rooms that minimize data movement.
Interoperability with data warehouses and other data clean rooms is key. Use of our open source software allows third party platforms to match data with Optable customers, as well as implement secure clean room functions for their own use.
Activation can be done directly from the clean room by using Optable's SDKs, making it possible to deploy a campaign using Prebid-integrated SSPs or even directly in the Google Ad Manager. Programmatic activation is also possible using our integration with The Trade Desk (currently in beta).
k-Anonymity is a data privacy technique that can help protect consumer privacy by making it difficult to identify an individual within a dataset. We explore what k-anonymity is and how it is used to protect personal information, as well as its drawbacks and limitations.
