Website Privacy Policy

This Website Privacy Policy describes how we collect, use and share personal information of visitors to our website, of our clients, and other individuals who choose to communicate with us directly.

If you would like to understand how we handle personal information in the course of providing our products and services, please see our Products and Services Privacy Policy.

Effective Date: November 25, 2020

Your privacy is important to Optable (“Optable”, “we, “us or "our"). This Website Privacy Policy (“Privacy Policy“) describes how we collect, use and share personal information of visitors to our website, of our clients, and other individuals who choose to communicate with us directly. This Privacy Policy does not apply to how we handle personal information in the course of providing our products and services. Our Products and Services Privacy Policy is available here.

When used in this Privacy Policy, the term personal information means “any information about an identifiable individual”. This may include, as an example, your name, Email address and contact details, and information relating to your account with us (as the case may be). It may also include other types of more technical information, but only when this information can identify you as an individual. Information that is aggregated and/or anonymized and cannot be associated with an identifiable individual is not considered to be personal information.

Collection and use of personal information

We may collect your personal information from different sources. For instance, you may provide information when you contact us through our website, by Email, telephone or otherwise.

Generally, we use this information to respond to your inquiries or to contact you about Optable services, to provide information or content that may be of interest to you, to manage your relationship with us as a client, to manage our own operations or to conduct research and analytics. We limit the collection of personal information to what is reasonably required to fulfill the purposes for which it was collected.

We may also use personal information for internal training and quality assurance purposes, to understand and assess the preferences and interests of visitors and clients with a view to improving our services and our website, as well as any other purposes permitted by law.

When you visit our website or communicate with us by electronic means, we may also collect technical information about your interactions with us or our website, using cookies, pixels, logs and other techniques. This information may include information about your visit to our website, including the IP address of your computer and which browser you used to view our website, your operating system, Advertising IDs, location, language settings in browsers, the site you came from, keywords searched (if arriving from a search engine) or the number of page views. These data are used to both measure and improve the effectiveness of our website or enhance the experience for our visitors and clients. The technologies we use include:

Google Analytics
This site uses Google Analytics, which allows us to see information on user website activities including, but not limited to, page views, source and time spent on our website. This information is depersonalized and is displayed as numbers, meaning that it cannot be tracked back to individuals. You may opt out of our use of Google Analytics by visiting the Google Analytics opt-out page.

LiveRamp
When you use our website, we share information that we may collect from you, such as your email (in hashed form), IP address or information about your browser or operating system, with LiveRamp Inc. and its group companies (“LiveRamp”). LiveRamp may use our first party cookie on your browser to match your shared information to their marketing databases in order to provide back a pseudonymous identifier for our use in real time bidding in digital advertising. These third parties may in turn link further demographic or interest-based information to your browser. To opt out of this use, please visit the Liveramp opt-out page.

In certain circumstances, we may also use the following:

Google Ad Manager
Google Ad Manager is an advertising service that allows us to run advertising campaigns in conjunction with external advertising networks. This service uses cookies, which track user behavior concerning ads, products and services offered.  To opt out of this use, please visit Google Ad Settings.

DistrictM Ad Exchange
DistrictM is an advertising service that collects personal information from visitors to certain sections of our website in the form of cookie identifiers, and facilitates the synchronisation of these cookies with other advertising technology partners. To opt-out from DistrictM’s advertising technology platforms, please visit the DistrictM opt out page.

How we manage consent

By visiting our website, communicating with us, or otherwise submitting information to us in connection with using our services, you are providing your consent to the collection, use and disclosure of personal information as set out in this Privacy Policy. In some cases, your consent may be “implied” i.e. your permission is assumed based on your action or inaction at the point of collection, use or sharing of your personal information.

We will generally obtain consent when we want to use personal information for a new purpose or for a purpose other than those stated at the time of collection in this Privacy Policy or in the terms and conditions of a specific Service. Your consent can be withdrawn at any time, except in limited circumstances, including legal or regulatory requirements or as a result of your contractual obligations with us.

If you choose not to provide us with certain personal information or if you withdraw your consent, where such withdrawal is available, we may not be able to provide you with services or communicate with you, or our website may not function correctly.

Your choices

We want you to clearly understand your choices and make informed decisions about your privacy options. There are several options available for you, as follows:

Contacting Us Directly
To make a request for access to your personal information that we may have, please contact us at the coordinates provided in the section entitled “Contact Us”, below.

Using Unsubscribe Functionalities
You may opt out of receiving email promotional communications by clicking “unsubscribe” within any promotional email you receive. Please note the following regarding withdrawal of consent or changes in your privacy preferences with respect to promotional communications:
  • Even if you have opted out of receiving promotional communications from us, we may still contact you for purposes relating to services provided, in compliance with applicable laws. We may also need to contact you with questions or information regarding your inquiries; and
  • It may take some time for all of our records to reflect changes in your preferences (e.g., if you request that you not receive promotional communications from us, your preference may not be captured for a promotion already in progress).

Changing Browser Settings
Web browsers generally allow control of cookies and related technologies through the browser settings. You can, for example, disable cookies, or set your browser to notify you each time you receive a cookie, allowing you to decide if you want to accept it or not. Please note that if you do not accept a particular cookie, in addition to interfering with targeted advertising technologies that use cookies, certain elements or features of websites that you use may not function correctly or completely.

Resetting your Advertising ID
You may reset the Advertising ID by selecting the option “Reset Advertising Identifier” on Apple iOS or “Reset Advertising ID” on Google Android. This will delete your current Advertising ID from your device and replace it with a new Advertising ID. As a result, we will not receive any new ad network requests containing the old Advertising ID.

Other Functionalities
To opt-out from interest-based advertising, you may select “Limit Ad Tracking” on iOS or “Opt-out of interest-based ads” on Google Android. By enabling these functions, although we may still retain your personal information that we have already collected, new activity on your mobile device will be effectively invisible to us.

Some of the advertising networks, publishers and advertisers that we use may participate in the opt-out programs established by the Digital Advertising Alliance (https://optout.aboutads.info/), the Digital Advertising Alliance of Canada (https://youradchoices.ca/), and the European Interactive Digital Advertising Alliance (https://www.youronlinechoices.com/). With respect to such participants, you can control your interest-based advertising experience by using the tools they provide at the URLs above. Note that opting out through these tools does not stop ads from showing altogether (other types of advertisements – including “contextual” or “content-based” advertising – will continue to be delivered to the browser or in an app), but using them will help to limit or stop participating companies from collecting and using data.

Sharing of personal information

We will not share your personal information with any nonaffiliated third party without your prior consent, other than as authorized by law or as follows:
  • Third-party service providers. We may hire service providers to perform services on our behalf. We provide service providers with a limited amount of information that is necessary in order for them to provide their services and they are prohibited from using the information for other purposes. These service providers are not permitted to disclose this information to others.
  • Transfer of Assets or Other Transaction. We may disclose personal information to a third party in connection with a transaction involving a transfer of Optable’s assets and information in its custody or under its control, an amalgamation, reorganization or financing of parts of our operations. In the event the transaction is completed, your personal information will remain protected by applicable privacy laws. In the event the transaction is not completed, we will require the other party not to use or disclose your personal information in any manner whatsoever and to completely delete such information, in compliance with applicable laws.
  • Other permitted reasons. Applicable laws may permit or require the disclosure of personal information without consent in specific circumstances (e.g., when investigating and preventing suspected or actual illegal activities, including fraud, or to assist government and law enforcement agencies). These circumstances include situations when permitted or required by law or when necessary to protect Optable, our employees, users of our services, or others. If this happens, we will not share more personal information than is reasonably required to fulfill that particular purpose.

Personal information outside of Canada

Your personal information may in some cases be transferred to jurisdictions outside Canada. As a result, you understand that your personal information will be subject to the laws of other jurisdictions and may be available without notice to you to foreign government authorities under lawful orders and laws applicable in such jurisdictions.

Security of personal information

We employ organizational, physical and technological measures to protect the confidentiality of personal information and to safeguard personal information against loss or theft, as well as unauthorized access, disclosure, copying, use or modification, in light of, among other things, the sensitivity of the information and the purposes for which it is to be used. These safeguards also apply when we dispose of or destroy your personal information.

Retention

We retain personal information only as long as necessary for the fulfilment of the purposes for which it was collected and for which consent was received, unless otherwise authorized or required by law. Personal information that is no longer required to fulfil the identified purposes will be destroyed, erased or made anonymous.

Access and correction

You may have the right to access and rectify the personal information we hold about you under the law applicable in the jurisdiction where you reside. In this case, upon request, we will provide you with access to your personal information within a reasonable timeframe, in compliance with applicable laws. It is your responsibility to provide accurate, correct and complete information. Please note that, as mentioned above, if we process your personal information in the course of providing services to our clients, this Privacy Policy does not apply to such processing.

You can request access or rectification by contacting us using the contact details provided in the section entitled “How to Contact Us”, below.

Privacy for children

We do not knowingly request or collect personal information from children under 13 years of age without prior verifiable consent of his or her parent or legal guardian and complying with any other legal requirements. If we become aware that we have unknowingly collected personal information about a child without verifiable parental or legal guardian consent, we will delete this information from our records or take reasonable available steps to de-identify the information.

California consumers

This section describes rights you may have under the California Consumer Protection Act (“CCPA”) if you are a consumer residing in California as defined under the CCPA.

The categories of personal information we collect about California consumers (and that we may have collected in the last twelve months) and the purposes for which we collect this personal information are set out in this Privacy Policy. We do not sell your personal information. We may disclose all personal information we collect for business purposes to service providers (and may have done so in the last twelve months), as further detailed in the section entitled “Sharing of Personal Information”, above.

Request to Know about the Personal Information we have Collected
Once every 12 months, you may submit a verifiable request that we disclose the following information to you:
  • The categories and specific pieces of personal information that we have collected about you in the last 12 months, as well as the sources from which personal informal is collected, the business and commercial purposes for collecting it, the categories of third parties with whom we have shared it; and
  • The categories of personal information about you that we have disclosed for a business purpose in the last 12 months.

Right to Request that we Delete your Personal Information
You may submit a verifiable request that we delete any personal information that we have collected about you, subject to the exceptions provided for by the CCPA.

Methods for Exercising your Rights
You may exercise these rights using one of the methods to contact us described in the section entitled “How to Contact Us”, below.

Non-Discrimination Right
We will not, because you have exercised any of the rights detailed in this section 12, deny you any goods or services, charge different prices or rates for goods or services, or provide you with a different level or quality of goods or services.

European Economic Area individuals

This section describes rights you may have under the privacy and data protection laws of the European Economic Area (EEA). If you are located in the EEA, we will only process your personal information for the purposes described in this privacy policy when we have a valid legal ground for the processing.

Our valid legal grounds for processing include:
  • You consented to our use of your personal information, for example through consent that you granted to our Clients or Data Providers;
  • The processing is necessary for compliance with a legal obligation or other regulatory obligations;
  • We have a legitimate interest in using your personal information, such as administration and operational management, including providing information and services.
If you are located in the EEA, in addition to the rights described in the section entitled “Access and Correction”, you may have the following rights:
  • You have the right to ask us to stop using or to restrict the processing of your personal data in certain cases, i.e. where it is not needed to do what you provided it to us for, or if there is some disagreement about its accuracy or legitimate use.
  • In some cases, you may have your personal data deleted from our database (“right to erasure”) or to have it transferred to another organisation (“right to data portability”).

Changes

Optable may review and update its policies and procedures as required to keep current with rules and regulations, new technologies and standards.

Our Privacy Policy may therefore change from time to time. We will post any privacy policy changes on our website and, if the changes are significant, we will provide a more prominent notice where required by applicable laws.

This Privacy Policy was last updated on the Effective Date displayed at the top of this document.

How to contact us

If you have questions regarding this Privacy Policy or Optable’s personal information handling practices, please contact us using the contact information below. Please note that, as mentioned above, if we process your personal information in the course of providing services to our clients, this privacy policy does not apply to such processing (see our Products and Services Privacy Policy instead).

You can contact us using the form on our website in the "Get in touch" section, or by sending an Email to privacy@optable.co