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All articles
July 12, 2022
James Prudhomme

Environics Analytics Selects Optable to Enhance Clean Room Capabilities

Optable chosen to extend data collaboration and advanced audience targeting for advertisers, publishers and data owners

Environics Analytics Selects Optable
Data Clean Rooms
News
Press

As part of its clean room services and FuturesLab investment strategy, Environics Analytics (EA) today announced a partnership with Montreal-based, Optable, a SaaS data collaboration platform and clean room solution designed for the advertising ecosystem. EA will integrate Optable’s technology into EA’s existing EAVault clean room, providing clients with expanded options for secure data matching, data collaboration, audience enhancement and advanced advertising.

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To read the remainder of this press release, please click here.

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Find out what Vlad Stesin, co-founder of Optable, has to say about next-gen ad products and frictionless data collaborations

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Digiday: How Standards Can Solve Data Clean Rooms’ Interoperability Issue

Optable’s Bosko Milekic discusses data clean rooms’ interoperability issue and the potential for industry standards to solve the situation.

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Video Week: Brands are Flying Blind in CTV – Data Clean Rooms Allow Them to See

In this piece James Prudhomme, chief revenue officer at Optable, a provider of clean room technology, outlines how he believes clean rooms can solve issues around measurement and targeting in CTV environments.

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