Unlock better audience data.
- Anonymous, event-driven data collection at the edge across a variety of devices (currently in iOS, Android, and open web with CTV and audio environments to follow).
- Possibility of data collection using local storage or pointing your own domain in order to use first party cookies.
- Possibility to connect existing authentication solutions or to use our lightweight authentication toolkit. Authenticated audience assembly is activated using completely anonymous cohorts.
- Robust segmentation capability using data collected through Optable, or using data connected from other sources.
- Activation using newly available audience data and insights through existing ad tech infrastructure, supporting major ad servers and ad exchanges.
- Campaign activation based on secure use of second and third party data from advertisers and data partners, enabling anonymous people-based targeting.
- Identity resolution technology to join online and offline data to build a better view of the customer.
“Publishers are taking control of their audience data to create future-proof ad products.”
Vlad Stesin,
Co-founder and Chief Product Officer
Co-founder and Chief Product Officer
* We never share user details with third parties, period.
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